BNY Mellon White Labels LiqudityDirect with MSIM
Posted by Colin Lambert. Last updated: October 24, 2023
Morgan Stanley Investment Management (MSIM) has become the first financial institution to deploy Bank of New York Mellon’s new white labelled version of its LiquidityDirect cash management platform.
BNY Mellon, says LiquidityDirect, which supports almost $15 trillion in annual transaction flow for more than 6,000 institutional investors, offers a variety of innovative solutions to meet dynamic investment and risk criteria. Financial institutions seeking to include short-term investments in their suite of offerings can now access the platform through a single sign-on for their clients.
It adds that the collaboration with MSIM’s extensive global client base is the first of its type and will “set a new industry standard for delivering efficient cash management solutions” to clients.
MSIM Global Liquidity Solutions, which has more than $353 billion in assets under management, provides cash management solutions, expertise, and resources to clients. As part of these capabilities, the team partners with treasury groups to help automate their cash management function, in addition to providing a way to invest in money market funds through MSIM’s money market investment portal.
“In launching our white labeling offering, we are broadening access to the LiquidityDirect platform for financial institutions, enabling them to create an end-to-end, holistic user experience for their clients,” says George Maganas, head of global liquidity services, BNY Mellon. “This expansion is game-changing in the short-term liquidity space.”
Fred McMullen, co-head of global liquidity at MSIM, adds, “The strategic collaboration between BNY Mellon and Morgan Stanley Investment Management is designed to deliver a highly differentiated combination of technology, seamless connectivity, and dedicated client service to treasury groups globally. This will allow us to increase the depth of our platform technology solutions and widen the reach of our offering to our client base.”