The Full FX Crypto Crossover Award

We are called The Full FX, but we have long believed that the emerging world of digital assets will, at some stage, not only touch FX, but intersect in a meaningful way. This will cause some uncertainty in the FX world, but it is also vital that it is done right for the digital assets world, which is, to put it lightly, hungry for institutional business.

Of course, there is a question as to what “institutional” means, and in the digital assets world it is often very different to that in FX. That said, the end target is, undoubtedly, the larger money managers.

A decade and more on from when bitcoin raised its head in the financial markets sphere, there is still an uncertainty on the part of some providers as to what will get “true” institutional in the door. We can provide that answer – infrastructure and a model that these firms understand, and often use, from the FX markets.

Step forward LMAX Group. Seven years on from the launch of LMAX Digital, the firm is widely seen as the trusted source of both FX and crypto trading technology, thanks to taking the same approach to both markets. Effectively, the firm understands that if it works in FX, it is likely to be attractive to the next generation of digital assets players. At the same time, good ideas in the crypto space, will be welcomed in TradFi, if they are presented properly.

LMAX has had the advantage of being an early mover in the FX/digital assets space, but history has shown that that does not necessarily mean long-term success as competition grows. By providing a familiar entry point for new players, however, the firm has managed to build on its early mover status, to evolve as and when necessary.

It is hard to think of many players that are firmly embedded in both camps, but as FX and crypto inevitably come closer together, the perfect entry is under the LMAX Group banner.