NetDania Launches Social Charts
Posted by Colin Lambert. Last updated: November 14, 2021
United Fintech’s NetDania has launched Social Charts, a client engagement platform which enables banks, brokers and hedge funds to share interactive charts with clients, communicating their trading research and news in what the company claims is a “completely new way”.
The development provides financial institutions with the ability to create their own online communities, and, the firm says, solves the issue of how best to present charts to clients, eliminating the need to send static images. It also provides the opportunity to build engaging dialogue around the charts, adding value to clients, it observes.
The Social Charts solution is based on an open API and can be fully white-labelled in an internal environment where the financial institution controls where the chart research gets shared and re-shared. They can be delivered in multiple formats, ranging from a plug and play solution with just a few snippets of code to a fully customised enterprise solution with bespoke development catering to the individual requirements of the brokers and banks.
“We have spent many years developing the best, most reliable charts in the industry and have built on our expertise to develop this new charting product which is sharable, dynamic and interactive,” says Thomas Elster, co-founder and CEO, NetDania. “It really is a game-changer – there’s nothing else on the market quite like it. Social Charts has the technical performance and extensive features that users of NetDania’s charts rely on, but with added interaction to create more engagement both internally and externally. Banks and brokers can leverage our open API or white label the product to build their own communities and retain clients on their own platforms.”
Rasmus Bagger-Petersen, CCO, NetDania adds, “Having recently joined NetDania from the banking industry, I am fully aware of the increasing focus on client retention. An engagement platform like Social Charts is relevant and timely. It will not only help to attract new clients but will also play a major role in retaining them. Social Charts is a completely new way of interacting with chart predictions and a completely new way of interacting with clients.”