Loop FX Adds Two

As it prepares to go live this month, Loop FX has unveiled two new senior appointments, with the hires of Jonathan Avery and Malcolm Cox, both of whom will report to CEO Blair Hawthorne.

Avery has joined as general counsel, bringing legal and operational expertise to support and accelerate the onboarding process for banks and asset managers. Avery has decades of experience as a trading and derivatives lawyer, including senior roles at Citigroup, Standard Life and Aberdeen, where he served as global head of trading documentation.

Cox has been named as fractional head of marketing and brings more than 30 years of marketing leadership experience. He was chief marketing officer of UK adtech firm Grapeshot, which was sold to Oracle in 2018 for $325 million. His arrival strengthens LoopFX’s go-to-market capabilities as its matching engine prepares to go live, the firm says.

“With the growing number of partners we’re onboarding, now is the right time to bring Jon into the team as our general counsel,” says Hawthorne. “He’s highly regarded and trusted across the market, with decades of experience from top-tier institutions. As we launch, we are also expanding our marketing efforts, with Malcolm joining from outside the banking world, bringing fresh perspective and real authenticity to how we present LoopFX in the market. It’s different – and it aligns with how we like to do things at LoopFX.”

The new hires follow the 2024 appointment of Peter Khadder as head of trading.