Huobi Launches Crypto Lending Platform

Digital assets brokerage Huobi, has launched Huobi Lending, a cryptocurrency lending service, to meet the financing needs of institutional investors and high net worth individuals.

Leveraging cryptocurrency assets as financing tools to increase liquidity is growing in popularity as the asset class has become more and more attractive to institutional investors and high net worth individuals in recent years, the firm says. Crypto lending services can play an important role in helping these customers meet their liquidity needs and improve their return on investments.

Huobi says it provides “compliant, safe, and institutional-grade” brokerage services for institutions and high-net-worth clients, and can now offer an OTC crypto-backed lending solution for its customers.

“Our institutional customers may need USDT or other digital currencies for liquidity reasons, but at the same time are hesitant to cash out their crypto assets, for fear of missing out on potential gains,” the firm says. “The lending services can provide customers with an optimal solution. Customers can use their crypto assets as collateral to finance purchases of other digital currencies, resolving their short-term liquidity needs.”

The firm observes that institutional customers see compliance, security, and price transparency as their utmost priorities when selecting crypto asset brokerages, adding that it “strives” to provide compliant and safe brokerage services for both institutions and high net worth individuals. It adds it also carries out strict, multi-level risk control management, adhering to anti-money laundering requirements set by Hong Kong regulations.

“We are excited to launch another new business under Huobi Brokerage, and will continue to improve our services and strive to become Asia’s leading one-stop platform for virtual asset services,” says Lily Zhang, Huobi Tech CEO. “Huobi Brokerage is one of our most important business lines for crypto asset financial services. We will improve our existing businesses and gradually introduce more services to cater to our customers’ demands as the industry continues to evolve. We believe that developing new crypto asset financial services under Huobi Tech can supplement our brokerage business.”