GCEX Adds in APAC

Digital asset and FX prime brokerage shop GCEX Group has named Sue Cheung head of Asia Pacific sales, she is based in Hong Kong.

She joins from Integral, where she worked for 18 months as a sales director, based in Hong Kong. She has also worked for over six years in institutional sales at Finalto (formerly CFH) where she was responsible for sales in Greater China (China, Hong Kong, Taiwan) and ASEAN countries (Singapore and Malaysia).

“There are significant opportunities for GCEX across the APAC region and, from my experience of working with Sue at CFH, I know she has the expertise, regional knowledge and contacts to help us to build a strong presence in the region,” says Lars Holst, founder and CEO, GCEX. “This is our first senior hire in Asia and we hope it will pave the way for further team growth and potentially a regulatory license in the region, too.”

Cheung adds, “GCEX is a regulated firm and has a robust, credible and very professional offering, always keeping clients’ assets segregated and secure. This will have great appeal to clients in the region, particularly as interest in digital assets is rapidly increasing. GCEX also stands out as one of the few liquidity providers in the region able to accept cryptos as deposits. My initial focus will be on Taiwan, Thailand, Singapore and Malaysia but I have very ambitious growth plans across the whole of the APAC region.”