Cloud9 and Glue42 Collaborate for Voice Traders

Cloud-based communications firm Cloud9 Technologies and desktop optimisation provider Glue42 have partnered to deliver voice trading capabilities to remote users of trading floor connectivity and services.

In addition to quick voice trading capability, traders will have secure anywhere, anytime access to voice data, counterparties and regulatory information integrated with their other desktop applications via Cloud9’s suite of open APIs. 

“The institutional landscape is becoming increasingly reliant upon technology solutions to maintain and grow their business,” says Brian Hunt, chief administrative officer & head of partnerships, Cloud9 Technologies. “With voice trading remaining a key part of capital markets, it’s imperative that onsite and remote users are able to seamlessly access a virtual trading floor from anywhere at any time.

“As the industry continues to evolve due to greater reliance on cloud-based technology, rapid integration to SaaS-based solutions becomes a critical requirement for every financial desktop,” he adds.

Through the partnership, Cloud9 offers enterprise voice trading and unified communications and collaboration services including full data capture. Glue42 complements this through integration of these components into the trader’s existing workflow, regardless of application type or technology.

For now, the joint solution supports ‘click to call’ directly from the customer’s CRM or Microsoft Office suite; hence clicking on a contact in one of these applications will initiate a call via the Cloud9 platform. This capability will eventually see Cloud9 replace the physical dealer board on trading desks, the firms say.

In the medium term, they continue, traders will be able to capture voice orders on the phone, after which order tickets will open on their order management systems, pre-populated with the phone transcript. For compliance purposes, they will also be able to log these calls in their CRMs.

“Voice trading mustn’t be left behind in an industry that is becoming increasingly digitised,” says Reena Raichura, head of product solutions & customer success, Glue42. “When integrated with desktop applications, voice is a highly efficient communications channel that continues to play an integral role in strategic and compliance workflows. Our joint, long-term vision is that traders will be able to control their trading apps using voice capabilities in a similar way that virtual or voice assistants do with global retail users.”