B2C2 Nabs BofA E-FX Sales Head

Digital assets firm B2C2 has named Zeke Vince as head of US sales in New York. He joins from Bank of America, where he was global head of e-FX sales and reports to Nicola White, CEO of B2C2 USA.

Prior joining BofA in 2017, Vince spent six years as part of the e-FX sales team at JP Morgan in New York. He joined JPM from an 18-month spell at Credit Suisse in e-FX, prior to which he spent almost five years at Bloomberg in FX sales.

The firm says Vince will be tasked with building out the US sales team further to enlarge B2C2’s footprint in the US. He will work closely with the EMEA and APAC sales teams and “integrate e-FX best practices and help implement global client programmes” by identifying and creating new solutions as the digital assets markets evolve.

“It’s an incredible time to join B2C2 and the crypto industry,” says Vince. “I see massive opportunity to accelerate the development of B2C2, help lift industry standards and transform institutional clients’ expectations.”

White adds, “Having someone of Zeke’s calibre and experience join B2C2 is a testament to our development to date and our strong position to now accelerate growth. We have a lot to do and know Zeke will hit the ground running to help us meet the evolving needs and rising expectations of our fast-growing client base.”